Esports is a fast-growing industry and has been very successful in Europe in terms of both revenue and viewers. The European sports market is expected to grow by 23% between 2019 and 2023. By 2023, their value could be as high as £ 670 million. Finland seems to be particularly successful in European exports. Although Finnish fans do not always participate in live events, many still see them.
Esports in Europe
The most popular chips in Europe are League of Legends, Call of Duty and FIFA. The biggest drivers of this growth are sponsorship and advertising. Several brands have shifted their focus to the development of esport to meet the younger generations. Media rights have also increased in the market, which contributes to their continuation. Continue reading to learn more about esports in Europe and why it grew so fast.
The participation of major brands in the European sports market has contributed to the growth of the sector. These brands have understood the potential of the market and are investing in it to generate revenue. The most promising startups in the European market are RFRSH Entertainment, RTSmunity, DOJO Madness and Streaker.
RFRSH Entertainment is a media law firm that works with some of the best teams in Europe. It works with both starting teams and the best. Founded in 2016, RFRSH Entertainment provides marketing and commercial strategies for companies looking to enter the sports world.
Streaker is an extension of Twitch that promotes sounds in the game. The results can contribute to a bonus where the main goal is to get a higher series than other viewers. Voting is a great way to interact with the game.
Founded in 2014, DOJO Madness has made a significant contribution to the success of the industry. The big business is creating tools and services to help fans and players better understand their favorite games. These companies are doing well in Finland, where e-sports are huge. The titles belong to some of the largest networks in the world.
Grow in tournaments
There has been clear and unequivocal growth in Esport tournaments in Europe, from the United Kingdom and Germany to Finland and Sweden. Esports in particular are huge in Finland, and many online casinos even offer it as a gaming market. In addition to popularity, tournament prizes have also improved. Although COVID-19 may have caused the prices and number of tournaments to fall, they had risen steadily.
The biggest leagues and tournaments in European industry are Amazon University esports, the Arena of Valor World Cup and the Call of Duty League. European Esports Gaming (EEG) also awarded more than £ 30,000 in its first three years of operation. It is one of the bodies that has contributed to the growth of the sector and given players and organizations the opportunity to show how they can contribute to European action.
Rise on live coverage platforms
Esports events and videos have become popular with the proliferation of online platforms as they are broadcast live. Esports content is readily available, and fans can easily view or participate in their favorite content. They can connect with their favorite athletes at the touch of a button.
Esports streamers also have good gameplay these days. While platforms are not always relevant to industry, many of them are an integral part of it. When fans know they’re attending their favorite events, they’re likely to be more engaged.
Twitch remains one of the continent’s most popular streaming platforms. Other good options are Facebook Gaming and YouTube Gaming.
More and more people are aware of esport and all that it causes. Awareness has grown since 2015. At that time, the industry was relatively small. Today, hundreds of millions of people identify as esport fans.
According to Newzo, global exposure to esports has increased to 2 billion by 2020. More exposure means more viewers and higher profits for brands. Esports marketing has made it possible to reach brands in a wider market.
Extending the display time
Esports audiences today watch more 7.46 billion hours of content from the streaming platform. Their willingness to spend more time watching esports has contributed to the growth of the industry in Europe. While they didn’t spend much time watching esports in 2020, the numbers for YouTube games and other streaming platforms were promising.